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Boomtown Casino Bets on a Winner
Over 160,000 entry forms for nine different promotional contests . . . printed on three colors of paper and card stock . . . some sorted and boxed . . . others loosely packed in plastic bags. Unorganized and of little value.
Michelle Weiler, database coordinator at Boomtown Casino in Harvey, Louisiana, however, knew she had the potential of a valuable marketing tool - if she could find a way to convert the unsorted hard copies into an electronic database. With it, she could market directly to people who she knew were interested in gaming and who had already "sampled" Boomtown Casino.
After an extensive search of vendors in New Orleans, Weiler found one that seemed satisfactory. Then, "just to make sure," she said, she searched the internet and found Info-Data Services in North Kansas City, Missouri! She found them at www.info-data-srv.com.
Info-Data replied with interest, bid on the job and won the business over a local supplier based on price, experience and enthusiasm! Weiler shipped the contest entry forms in 70 boxes; and upon receipt, Info-Data began work immediately, sorting and categorizing. Then, using of a portion of their "home keyer" staff, they began entering records - as many as 20,000 records a day!
As soon as 40,000 records had been completed, a test model was electronically mailed to Weiler. "Perfect. Just what I was looking for," Weiler exclaimed in a voice mail. And, in less time than prescribed, Info-Data delivered the completed database of 163,000.
Upon receipt of the data, Weiler wrote in a congratulatory e-mail, "This is totally awesome. Thanks so much."
CLICK HERE
to receive a preliminary project bid.
Or e-mail us at: info@info-data-srv.com
Phone: (816)
842-2611
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